Privacy Policy

Who is responsible

PetLocale is the operator of the platform. When you book an appointment with a groomer or vet through the app, certain contact details are also transferred to the chosen salon or clinic, which becomes an independent controller of that booking data under its own policies. See our Terms of Use for details.

Data we collect

We collect only what is needed to run the service:

• Account information: display name, email address, password (stored hashed), optional mobile phone number, city/area, profile photo.
• Pet profiles: name, species, breed, gender, date of birth or age, photos, health notes and attachments you choose to upload.
• Community content: posts, comments, reactions, mentions, chat messages, and media you attach (photos, videos, PDFs).
• Location data: precise coordinates when you choose to tag a sighting, alert, or map pin (only with your device permission).
• Device push tokens: when you enable notifications, we store a Firebase Cloud Messaging token linked to your account and device platform (iOS/Android).
• Technical data: app/API logs, crash and performance reports (via Sentry), IP address, device/browser type, and authentication tokens.
• Waitlist sign-ups: name, email address, and Serbian mobile phone number if you join the public waitlist on petlocale.com.
• Safety and moderation: content reports you submit (subject type, reason, optional note), users you block, and moderation records when city administrators review reports or remove content.

How we use data

We use your data to create and secure your account, show your profile and pets, deliver the feed, comments, chat, notifications, and booking features you request, prevent abuse, and improve reliability of the service.

We send transactional email (verification, password reset, security notices) through our email provider. We do not sell your personal data and we do not use it for cross-app advertising or tracking.

Legal bases (EEA / Serbia)

Where applicable, we rely on: performance of a contract (providing the app you signed up for), legitimate interests (security, fraud prevention, service improvement), consent (optional location access, push notifications where required), and legal obligations (e.g. responding to lawful requests).

Sharing with others

Other users see information you publish (posts, comments, public profile fields, chat messages to participants).

When you book with a groomer or vet, we share: your display name, mobile phone number, pet name, species/breed when provided, booking notes, and appointment date/time/service — not your password, unrelated pets, or your wider social activity.

We use trusted processors to run the service, including hosting (Laravel Cloud), media storage (Cloudflare R2 or compatible object storage), email delivery (e.g. Brevo/SMTP), error monitoring (Sentry), push delivery (Google Firebase Cloud Messaging), and real-time messaging infrastructure (Laravel Reverb). They may only process data under our instructions.

Storage and retention

Data is stored on servers we control or our processors operate. Media files are stored in object storage; metadata and text content in our application database.

We keep your data while your account is active. When you delete your account, we delete or anonymise user-owned content such as posts, pets, comments, reactions, chat participation, content reports you filed, block-list entries, and device tokens, subject to technical backup cycles (typically short) and legal requirements.

Booking-related records held by partner salons or clinics may be retained by them under their own legal obligations even after you unlink or delete your Petlocale account. See https://petlocale.com/account/delete.

Your choices and rights

You can update profile and pet data in the app, control location and notification permissions in device settings, and delete your account in the app under Settings → Delete account (password confirmation required).

You may request access, correction, or deletion by emailing dijana.nikolic@petlocale.com. We may need to verify your identity. You may also lodge a complaint with your local data protection authority.

Children

PetLocale is not directed at children under 16. When you register, you must confirm that you meet the minimum age (16, or higher if required in your country). We may close accounts that do not meet this requirement.

International transfers

Our processors may store or process data outside your country. Where required, we use appropriate safeguards such as standard contractual clauses or equivalent mechanisms.

Changes and contact

We may update this policy. The “Last updated” date at the top will change. Continued use after changes means you accept the updated policy.

Questions: dijana.nikolic@petlocale.com · Support: https://petlocale.com/support